A business consulting firm
The firm focuses on management consulting and has long relied on referrals and traditional SEO for demand. Since 2025, organic search traffic has kept falling while target buyers increasingly turn to AI search to shortlist providers, and the firm was invisible in those answers.
- Key results
- AI search citations visible on major AI platforms · Content output 60 articles/month · Qualified leads per month 85
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About 40 consultants, serving mid-size and large enterprises. Products used: ZClaw Growth AI marketing, ZClaw Knowledge enterprise knowledge hub
The problem
Content depended on partners and senior consultants, producing only about four professional articles a month. Website traffic had fallen for several quarters, with fewer than 20 qualified leads per month. The team knew AI search was the new battleground but lacked both a GEO methodology and the technical capability to act on it.
Our solution
We implemented ZClaw Growth GEO: building an entity system for the firm, its services and its experts, and restructuring the website's structured content and FAQ. In parallel we deployed the AI content factory to produce industry insight and Q&A content in volume from the firm's knowledge base, with consultant review before distribution across platforms.
Implementation
- Weeks 1-2
Diagnose AI search visibility and design the GEO program.
- Weeks 3-6
Build the entity system and restructure the website content.
- Week 5 on
The AI content factory goes live with a consultant review workflow.
- Ongoing
Monitor AI citations and lead data monthly, iterating the content strategy.
Verifiable results
0→visible on major AI platforms
4 articles/month→60/month
20→85
* Results describe this project; actual outcomes vary with each company's baseline and scope.
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