A vocational education chain
The group spends heavily on enrollment ads in feed and short-video platforms every month. Lead volume is solid but conversion keeps falling: advisors run trial classes during the day and only have time to follow up in the evening, so a large share of leads sit untouched through the golden follow-up window.
- Key results
- First response to a lead 1 minute · Lead conversion up 63% · Cost per lead down 35% · Trial class no-show rate down 28%
More customer cases · +86 132 6589 6872
12 campuses, about 8,000 enrollments a year. Products used: ZClaw Service AI customer service, ZClaw Growth AI marketing
The problem
Average first response to a lead exceeded four hours, while industry research shows conversion drops sharply past five minutes. Leads arriving at night and over weekends were effectively untouched. Advisor quality varied and invitation scripts were inconsistent. Ad spend kept rising, yet there was no clear view of which channel produced leads that were actually worth paying for.
Our solution
We deployed an AI enrollment advisor: every new lead is contacted by AI within one minute to qualify intent, recommend programs and book a trial class, and high-intent leads are pushed to advisors in real time. A lead scoring model weights channel, behavior and profile so budget shifts toward high-converting channels, while a course knowledge base keeps every advisor on the same script with live AI assistance.
Implementation
- Weeks 1-2
Analyze the lead funnel and historical follow-up recordings to locate the drop-off stages.
- Weeks 3-5
Launch the course knowledge base and AI enrollment advisor, and integrate the lead system.
- Weeks 6-8
Turn on lead scoring and automatic assignment, plus a channel performance dashboard.
- Week 9 on
Refine scripts and media mix against conversion data, with monthly reviews.
Verifiable results
4 hours→1 minute
baseline→up 63%
baseline→down 35%
baseline→down 28%
* Results describe this project; actual outcomes vary with each company's baseline and scope.
More customer cases
A precision manufacturer in Shenzhen
Read case →Business servicesA business consulting firm
Read case →Retail chainsA retail chain in South China
Read case →Cross-border e-commerceA consumer electronics brand going global
Read case →FinanceA nationwide insurance service provider
Read case →AIoT hardwareA smart home brand
Read case →HealthcareA dental clinic chain
Read case →Want results like these for your business?
Book a Free AI Assessment- Scenario fit
- Which step to start with
- Budget
- Cost, timeline and milestones
- Rollout
- From first use case to scale
Hotline +86 132 6589 6872